If your business has a business related to the use of websites, then surely you know how important SEO is.
SEO itself stands for “search engine optimization search engine optimization.”
In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines.
The better the visibility of your page in search results, the more likely you are to attract attention and attract potential and existing customers to your business.
Learning and mastering search engine optimization is a tactic that most online business owners should prioritize.
It’s not the most exciting thing to do, but it can pay off tenfold.
For starters, building your organization’s SEO is free because it’s all you have to spend time on.
Once your site’s SEO improves, you can reap the benefits of increased traffic and leads.
Many business owners rely heavily on SEO to drive their 6 and 7 figure businesses.
Handling SEO can seem overwhelming at first but if you’re just starting out or want to make progress quickly, here are 3 easy ways to improve your site’s SEO before the year ends.
1. Delete or Redirect Broken Links
Google hates broken links and the more sites it has, the more Google views the site as unreliable and gives it a lower rank.
From Google’s point of view, they want to provide users with the best possible experience which means helping them find what they are looking for and fast.
If your site has a lot of broken links that are no longer active, this will only frustrate readers looking for information on a topic, which is why Google will consider your site unreliable.
To fix this problem and get rid of the 404 error when people click on a broken link on your site, you have two options.
First you can remove all irrelevant links, or you can redirect them,
If you choose to redirect links and run your site on WordPress, you can do that easily with a plugin.
Like a free WordPress plugin called Redirection and it sets up all the redirects in about an hour or two.
2. Submit Guest Posts or Become an Expert Resource
Backlinks are a very important part of today’s SEO strategy as it is very important to have links to your site from blogs and other credible websites.
Google’s reasoning behind this is that often times, you are as good as the company you keep.
If you don’t have relevant backlinks or have links to and from a bunch of shady, low-quality sites, Google will assume your site is low-quality too.
So how do you get quality backlinks? You can start by offering valuable content to blogs and other websites in the form of guest posts.
Guest posting is a great way to share your expertise, get valuable backlinks to your site, and potentially get traffic to your website too.
Keep in mind that every website owner has his or her own rules and guidelines for guest posting, so be sure to follow them and think critically when submitting ideas.
Think about a topic that will really educate their audience and help them engage.
Set a goal to submit one high-quality guest post before the end of the year.
If you don’t want guest posting, you can try being an expert resource as bloggers and journalists may need quotes and expert advice to improve their articles.
You can apply for a quote and in return receive a backlink to your website.
Check Facebook groups, Twitter hashtags, and sites like HARO to find authors who may need expert resources.
3. Make Your Website Load Faster
Loading time is everything that today’s society expects of fast convenience. If your website takes a few extra seconds to load.
Google may rate it lower as this can complicate the overall user experience.
To help your site load faster, you can make sure your images are compressed, evaluate your plugins, and make sure your website’s files and servers aren’t causing loading time issues.
Sometimes, you will find that your hosting company can be the culprit when it comes to delaying your site’s load time.
If you find this the problem, discuss a solution with them or switch to another host.
If you don’t want to tackle this technical aspect alone, hire someone else to help you.
This will be invaluable as reducing your website load time is an easy way to improve your site’s SEO.
Don’t be overwhelmed or intimidated by SEO as some SEO tasks may be large, but many are small and easy to handle.
You can even start to increase your traffic by using these 3 easy ways to improve your site’s SEO before the year ends.***