This Family Invented a Thriving Art Business During the Pandemic

COLUMBIA, SC—There’s a family making lemonade from lemons. Their lemons come in the form of idle time and their lemonade is beautiful paintings. Many of the paintings have been donated to front line professionals such as nurses, doctors, and community health workers. The rest are being sold on Etsy or, as one of the kids said, “I fall in love with many of my artworks, but realize they can bring others happiness too!”

Back in March, Mathew Morgan and Julie Smithwick, parents to Cullen, Bella, Norah, and Elias, ages 11 to 16, were forecasting what weeks of sheltering at home would look like for their family and wanted to develop a positive and safe activity balancing the fear and uncertainty permeating on newsfeeds. What came next was the evolution of a collaborative venture and the birth of a business.

TribePours is the official name of this happenstance art business surfacing from Mathew’s and Julie’s concern their four kids were beginning to log too much electronic screen time and not enough effort toward pursuing creative activities during the COVID-19 pandemic. Mathew, the Vice President of Finance at Lew’s Fishing, is the patriarch to this blended modern-day Brady Bunch. He states “Julie and I have always called our family a tribe, so when it came to naming the company TribePours just seemed like a great fit.” Typically, they do not create artwork together, this pursuit grew from a need to invent a family-friendly activity, and fast!

Norah, a TribePours Artist going into

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