Yankee Candle is one of the global candle products. This American candle was first made in 1969, and it continues to this day.
Before being famous, this product had a humble beginning. The whole story of the Yankee Candle big business begins with a young man named Michael Kittredge.
Quoting from masslive.com, Tuesday (01/02), Michael made his first candle at the age of 16 years. It was Christmas, but Michael didn’t have enough money to buy his mother a Christmas present.
Therefore young Michael went to the kitchen and looked for materials for his creation. The young man from South Hadley also melted some crayons to make homemade candles.
It turned out that his neighbors were captivated by Michael’s waxwork. He also asked Michael to sell the candle for him. At last Michael made two candles, one for his mother and one for his neighbour. This event became the starting point for Yankee Candle to stand.
After that, Michael started making other candles in his family’s kitchen. He tries to develop his creations by making various scents that are liked by many people.
With the help of his father, he then opened a small retail shop to sell Michael’s candles. In 1973, his shop only had 12 employees, most of whom were assisted by his own friends.
They continued to make improvements and improve production techniques, until finally moving location to Holyoke, Massachusetts. In 1974, Michael’s first scented candle hit the market, with favorite scents of Bayberry, Cinnamon, Cranberry, Pine and French Vanilla.
The candle business continues to grow with various innovations that are of interest to the public. The number of employees, which was only a handful, continued to grow to become thousands of people. They do not stop creating candles every day to meet the needs of buyers.
In 2015 Yankee Candle achieved an annual turnover of USD 1 billion or equivalent to Rp. 14.3 trillion. Now the business already employs more than 6,000 workers spread across the globe. Candles from Yankee Candle have also been marketed to hundreds of company-owned retail stores in various countries.