business opportunity

How email apps launched some of the most innovative ideas in software

Capiche is a secret society for SaaS power users, building a new community of people who care about software to make the SaaS industry more transparent, together. This article was written by Matthew Guay, Capiche‘s founding editor and former senior writer at Zapier.

The problems with email were there from the beginning.

You’d be reading documentation, see something to improve, and wish you could tell the author.

For MIT’s programming staff in 1965, that idea led to the invention of email. “A new command should be written to allow a user to send a private message to another user which may be delivered at the receiver’s convenience,” wrote the team. “This will be useful for the system to notify a user that … files have been backed-up,” presciently imagining email as a notifications inbox.

More fatefully, they continued: “It will also be useful for users to send authors any criticisms.”

We’ve been trying to escape those automated notifications and unsolicited feedback letters ever since.

The mail command in macOS Terminal
The mail command in macOS Terminal

Email was a simple enough concept, with a file name (what became the email subject), a user (what became email addresses), and the message. The MIT team’s proposal assumed “The proposed MAIL command can be written,” which proved true. Writing the MAIL command only took the summer of 1965.

Decades have passed, though, and email still hasn’t been perfected.

[Read: How SaaS reinvented shareware and killed piracy]

It’s not for lack of trying.

An email app

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Leading Dutch F1 Ticket & Experiences Business Integrated Into Motorsport Tickets

The new platform releasing soon from Motorsport Tickets will offer a comprehensive solution to circuit and series owners as well as simplifying the whole customer experience.

Motorsport Network are investing in the future of ticketing and racing experiences, taking full control and integrating SportStadion, a leading Netherlands based motorsport tickets and experiences business into its existing Motorsport Tickets offering. This follows the earlier acquisition and integration of Bookf1 in January, which subsequently changed its name to Motorsport Tickets

Motorsport Tickets is the first choice of fans who want to experience the thrill of live racing all over the world. With a pan European presence, we offer all ticket and hospitality options for the Formula 1, MotoGP and World Endurance Championships, alongside the iconic Le Mans 24 hour and historic Isle of Man TT.

Fans buying from Motorsport Tickets also get greater value thanks to the unique benefits and bundles that come with being part of the world’s largest motorsport digital media platform including free access to Autosport Plus, Motorsport Prime and Motorsport TV subscriptions. Post-race ticket buyers also receive a package of professional images after the event courtesy of Motorsport Images. As a result of the SportStadion integration, Dutch fans will benefit from decades of experience, and it’s 5-star customer service.

Motorsport Network, the global leader in digital media and experiences business for enthusiasts of cars and motorsport. Every month 56 million users in 81 countries, visit a Motorsport Network platform. From market leading racing brands like

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Should You Play this Video Games ETF?

Video games aren’t just games. They are also TV content, judging by the millions of people who watched some 1.75 billion hours of streamed video-gaming programming on Twitch, the live-stream platform for gamers, just in May alone. They’re live events, too, with thousands of people showing up to watch top-level gamers face off in e-sports arenas. That makes video games big, big business. Consultant Research and Markets forecasts that the global video-game market will increase revenues at a 6.4% annualized rate between 2019 and 2024, when it will hit $179.1 billion in sales.

Global X Video Games & Esports ETF is one of a handful of funds that allow investors to cash in on that growth. HERO sports a tight portfolio of 40 firms involved in developing, publishing, distributing or streaming video games, producing related hardware, or operating e-sports leagues or teams. The fund weights holdings by market value, so the larger the stock, the more HERO invests in it. Gaming is global, and so is HERO; it has 71% of assets invested outside of the U.S.

The ETF will only invest in companies that derive at least 50% of their revenues from video game–related businesses. That means you won’t see tech conglomerates such as Sony and Microsoft in the fund. You will see graphics chipmaker Nvidia, whose products power high-end gaming rigs; Chinese internet and video gaming company NetEase; and familiar Japanese powerhouse Nintendo. “If it’s a leading company in the theme, we want to own that company,” says

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Influencers live a pandemic-free fantasy, Quibi dismisses ‘YouTuber ideas,’ and what’s happening with Shane Dawson

influencers_gathering
influencers_gathering

Instagram/TikTok

Happy Thursday!

This is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what’s new in the influencer and creator economy.

Before we get started, I want to first introduce a new reporter on BI’s business of influencers team: Sydney Bradley! You can reach Sydney and say hi at s[email protected] and on Twitter @SydneyKBradley. She will be covering Instagram, TikTok, and all things related to the business of internet creators and influencers.

And now to the news.

This week, Dan Whateley and I wrote a piece on the influencers who are ignoring the coronavirus pandemic on social media, and how Los Angeles health officials want these creators to stop living a dangerous, mask-free fantasy. 

LA is bracing for a potentially devastating wave of coronavirus cases as COVID-19 transmissions and hospitalizations both spiked this week.

But for many of LA’s celebrities and influencers, it appears life has returned to normal, with some choosing to collaborate without masks in videos, host parties, and in some cases travel out of the country.

Here are some examples:

  • Influencer and MTV star Tana Mongeau threw a two-day birthday bash at a Beverly Hills mansion last week and documented the event on Instagram.

  • Music artist Jason Derulo, who has over 25 million followers on TikTok, has been appearing in group videos with other TikTok stars throughout June.

  • A Capitol Records exec hosted a birthday party over the weekend in Los Angeles. TikTok star Addison Rae Easterling (48 million followers), musician

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