Business Ideas

As Businesses Prepare To Reopen, CDC And OSHA Urge These Guidelines

As the summer of 2020 unfolds on an America taking its first emergent steps out of a global pandemic, business owners are looking at opening their doors on a radically different season than at any time in contemporary history.

Credibly understands that the uncertainties and challenges represented in the widespread environmental, social and civil changes that are now on the nation’s doorstep are daunting. And while the stakes are high for many small business owners, there are measures we can take to establish trust and solidarity with the employees and the communities we serve to make sure they feel safe, welcome and appreciated.

To that end, the U.S. Centers for Disease Control and Prevention and the Occupational Safety and Health Administration (OSHA) have provided businesses and individuals guidance on the steps they can take to not only minimize the risk of viral exposure and spread but also support the physical and mental well being the employees and patrons of their businesses and foster a new normal that prioritizes the sense of community that successful small businesses have always represented.

Have Infrastructure In Place Before Opening

It may go without saying, but preparation is critical for businesses considering reopening. Business owners should take a total inventory of their workplaces and business practices so that they can be as prepared as possible for reorganizing their operations and retraining employees for an eventual reopening.

To help business owners work through this inventory, the CDC has generated a reopening workflow and readiness checklist that

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CEO Of Superette Mimi Lam Shares Her Secrets To Building An Unforgettable Retail Business

This special presentation from Superette is from Benzinga’s June 1 Virtual Cannabis Capital Conference. Click here for more coverage of this event, with presentations from some of the top CEOs, investors and lenders in the cannabis space.

When all other cannabis retail companies took a tech-forward and clinical approach, Ontario-based cannabis company Superette is bringing retail fundamentals to cannabis.

The retro-inspired vibe of Superette’s retail store creates a youthful and nostalgic ambiance for its customers that is reminiscent of your neighbourhood cornerstore. 

CEO of Superette, Mimi Lam, joined the Benzinga’s Virtual Cannabis Captial Conference to discuss some of the behind-the-scenes secrets to creating a customer-focused brand.

“Retail experience is truly more important than ever. Retail is where customers can really connect with brands in a meaningful way,” said Lam. “We felt that no retail brands in the market were really treating cannabis the way that customers do, and that is recreationally.”

Creating The Space

According to the CEO, the company’s intent for its store was to make cannabis buying as enjoyable as consuming it. So, the brand focused on creating experiences that were familiar and delightful. This can be seen through the store’s diner-inspired red leather barstools, crisp, white-tiled walls, cannabis deli cases, and modern artwork.

“We wanted to give the world a brand that felt like the physical manifestation of the thoughts, the values, the beliefs, and the attitudes that real people had toward cannabis. And in our stores, we want customers to have the ultimate agency

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Pivoting Your Business for the Coronavirus Economy

“New Way” and “Old Way” signs pointed in opposite directions

So you’ve got a business that’s impacted by the coronavirus economy. Even with PPP loans and other government resources for small businesses, your revenue is suffering and you’re not sure if you can afford to stay in business. But rather than shutting down, should you be thinking of pivoting your business? It could mean the difference between having the pandemic stop you in your tracks or finding a new path through the current crisis. Here’s what you need to know about pivoting.

Pivoting, Explained

Pivoting is more than fine-tuning tactics. Pivoting involves a profound change in strategy. Companies that pivot may, for instance, switch from being a service company to a product manufacturer, or vice versa.

Common reasons for pivoting for startups include the failure of a new offering to gain traction in the market place. Established companies may pivot when they are outflanked by competitors, or rendered obsolescent by technological change.

Until now, few business owners have dealt with an environment as complex as the COVID era. Today, massive health issues and fundamental changes in consumer behaviors are prompting countless companies to simultaneously try to re-invent themselves in the midst of swirling uncertainty.

Principles of Pivoting

Each of the approximately 30 million American businesses is arguably unique in some way, even it if it’s only in regard to its location. That uniqueness means there is no single way to pivot. However, there are some generally agreed-upon

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How business schools can help retool the economy for a post-pandemic world

Business leaders are at the forefront of the war against Covid-19, fighting to keep their businesses viable until they receive a green light to open their doors once again. Many have neither the time nor the bandwidth to plan for the “day after”—when they will finally be able to serve their customers without risking the spread of infectious disease. Surviving today must take precedent over building a business model for tomorrow.

In an environment of uncertainty, business schools have a unique opportunity to fill in the gaps and help businesses evolve to meet the demands of a post-pandemic world. In particular, they should focus on serving three industries that have experienced severe disruption in the medium and long term.

Tourism

The tourism industry has sustained serious losses with no end to the bleeding in sight. The UN World Tourism Organization estimates that global international tourist arrivals could decline between 20% and 30% in 2020.

How can business schools help?

In addition to offering a graduate degree in hospitality management, the School of Hotel Administration at Cornell University has developed a collection of webinars, research articles, and other resources geared toward helping hotel managers implement best practices during the crisis. If business schools aim to help the tourism industry regain strength, they must continue to leverage their resources to educate businesses and prepare students for the challenge of rebuilding the industry.

Transit

The mass transportation industry also provides business schools with a clear opportunity to add value. In a time when

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