Business Consultant

How Can Influencers Stay Relevant Amid Global Concerns?

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As recent as this past February, influencers’ social media pages were full of imagery of global fashion weeks, giving eager followers behind-the-scenes looks and glimpses into exclusive after parties. Today, these same social media pages look quite different, reflecting instead on a longer period spent at home that spotlighted family members rather than designers or celebrity insiders.

Since becoming a staple in the fashion industry, influencers have also been a continued access point for brands to reach wide audiences. And early reports stated that although influencer marketing would change during the pandemic it could prove to be extremely powerful amid the crisis. According to Influence Central, since the onset of COVID-19, 64 percent of consumers are doing all clothing and apparel shopping online and thus causing direct impact on how brands and the influencers they work with will engage followers and drive shopper marketing.

“The influencers aren’t the only player that should be pivoting strategy in this post-COVID-19 environment,” said Stacy DeBroff, chief executive officer of Influence Central. “From a marketing perspective, fashion brands need to shift from traditional advertising and catalogue marketing to invest in social media marketing and influencer engagements. This creates a new type of opportunity for brands collaborating with fashion influencers in social media campaigns. Social media platforms from Instagram to Pinterest have introduced myriad ways to shop from online pictures and influencer content. With online products accessible, consumers have an avenue to purchase themselves in the moment and

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What will weddings look like in a post-coronavirus lockdown world?

Photo credit: Hearst Owned
Photo credit: Hearst Owned

From Cosmopolitan

It was supposed to be the most magical day of their lives. Months of planning every little detail – the flowers, the candles, the dress – all leading up to the special occasion. Carefully curated Pinterest boards; hand-picked canapes and, well, thousands of pounds, all part of The Big Day™.

Except, for many brides-to-be in 2020, that wedding day never came. Coronavirus did instead.

In light of the global pandemic, the UK government announced lockdown measures on March 23rd that included a ban on all social events and gatherings. Namely, weddings. Very quickly, those planning to tie the knot had to come to terms with postponed nuptials and rearranged receptions – many of which won’t happen now until a post-lockdown world.

How have weddings been impacted so far?

64% of 2020 weddings have been directly impacted by coronavirus so far, Bridebook say, meaning the majority of those hoping to walk down the aisle have had to put plans on hold.

Photo credit: Getty Images
Photo credit: Getty Images

Couples have been forced to make the heartbreaking decision to either cancel indefinitely or take a gamble on a new date – which hasn’t paid off for some. Natasha, 27, from Neath, was due to marry her fiancé Jonathan in April, but had to postpone her wedding twice. “We moved our wedding from April 2020 to August 2020, and then again to May 2021,” she tells Cosmopolitan UK. “I can’t even get excited for it, because there’s a

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Inside XpresSpa’s Tough Road to Becoming an Airport COVID-19 Testing Center

Lately, Doug Satzman’s AirPods have been running out of battery multiple times a day. Satzman is the CEO of XpresSpa, and like the leaders of businesses across the country, he had a rough spring as the COVID-19 pandemic spread across the U.S., shutting down cities in its wake. By March 15, Satzman had begun the process of furloughing the nearly 500 employees who work at the airport spa chain. With 46 locations in 23 airports in the U.S., XpresSpa is the spot you drop into for a quick massage during a long layover, or to freshen your manicure between flights. In other words, it’s a luxury — or in 2020 terms, a “non-essential.”

But even as the shops were shutting down and flight schedules were contracting, Satzman and the chairman of his board, Bruce Bernstein, decided to work toward a new — and newly critical — business model: COVID-19 testing. “As we were listening to the news, we’d hear about the need for testing, we’d hear about other countries doing this 30 days ago, we heard about South Korea curbing the spread in their communities with testing. We thought: is there a way we can reactivate our closed spas to at least temporarily turn them into COVID testing facilities and lend a hand to the efforts?” Satzman told TIME in mid-April. By then, he and Bernstein were making site visits to New York City’s JFK International Airport. In late May, they signed the contract to pilot their first testing program,

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Families separated by new Trump visa order frantic for answers

By Mica Rosenberg

(Reuters) – In early March, Poorva Dixit rushed to buy a ticket to India from the United States, her home for more than a decade, after she learned her 72-year-old mother had fallen from her bed and was in critical condition.

She decided to leave her two young children and husband in California because of the risks of the novel coronavirus spreading around the world. Dixit and her husband are both Indian nationals while their children are U.S. citizens.

A software developer with a temporary permit to work in the United States, Dixit knew that to return home she would have to go to the U.S. consulate in Mumbai to get a new visa stamped in her passport, a requirement for some visa holders when they travel abroad.

On March 16, a day before her visa appointment, the consulate shut down due to coronavirus restrictions. Eight days later her mother passed away.

Now a new immigration order issued by President Donald Trump on Monday that bars the entry of holders of certain temporary work visas, could leave Dixit trapped in India, far from her children, until at least the end of the year.

“I’ve already lost my mother and I am being kept away from my motherhood as well,” Dixit, who is staying with relatives in the outskirts of Mumbai, told Reuters. “At this point my brain is just a fog.”

Dixit is one of nearly 1,000 people in India trapped in similar situations who joined a

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